MarketingScoop - The 7 Secrets of Internet Marketing

By Michael Fleischner

If you're marketing on the Internet, you need to understand the importance of media, audience, messaging, and offers. Additionally, the timing of your marketing campaign is essential for optimal response.

Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate.

To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. They include:

1. Website Directory Listings. Before you begin any marketing campaign, make sure that the website you're promoting has been listed in the common directories such as DMOZ, Yahoo!, and Google. Even if you're using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you've launched your campaign.

2. Generating Traffic. In order to realize a return on your investment, you need to generate traffic to your marketing pages. There are a number of ways to do so online. Some of the most popular include Google AdSense, Overture, and Looksmart. Other methods include affiliate programs and targeted website advertising. Research other websites that have the audience you're looking for and negotiate favorable ad rates for your online marketing campaign.

3. Marketing Pages. Don't lead prospective purchasers to a generic website. If you do, potential buyers won't know what to do next. The easier you make if for prospects to take advantage of your offer, the better. Whenever creating a marketing campaign online, provide a specific page for leading purchasers to your product or service or a billboard that showcases the offer. Take the guess work out of making a purchase and more consumers will buy.

4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are the most convincing to prospective purchasers.

5. Create a Compelling Offer. Be sure to offer something that no one else is currently offering. If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more. Of course providing something for FREE is often a great way to entice potential customers. Maybe it's a 3-day free trial or a free evaluation of some kind. Be creative, try something new, and measure the response.

6. Developing Trust. Before anyone will buy from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.

7. Provide a Guarantee. Nothing makes a consumer more comfortable with a purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction guarantee or a money back guarantee. A guarantee is a great way ease the risk of making a purchase. If your competitors are offering a guarantee, you want yours to be equal or better.

Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure you return on investment and refine your marketing over time to improve results.

If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or service. Or, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it's using the web to communicate the value of your products and services.

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Change How You Think About Affiliate Marketing

By: Willie DeJarnette | Posted: 13-12-2006

Let's get started with this important... Employ some form of exclusivity in your product launch in order to develop curiosity. For instance, announce that you will only allow a total of 25 affiliates to join your program - and all those who do will receive some sort of benefits. Consider making affiliates fill out an application to join. Believe it or not, this will actually create curiosity. If you thought that was interesting, just wait until you hear...

Offer to provide free affiliate link protection software for all of your prospective affiliates. Hackers can now rather easily steal links that are not protected by some type of encoding or guarding system. Protecting your affiliates will not only help them out, but it will also ensure that you do not run into any problems with disgruntled sellers. Before you move on to the next section, you will want to consider...

Ask your joint venture partners to help you recruit affiliates. For instance, if they can broker a deal between you and their top selling affiliates, you will pay them a certain amount per affiliate. Even if you have to pay more than you earn from these affiliates, this will always be a good deal, as it will provide you with new affiliates for future launches. Now that we've discussed, let's move on to...

Consider using Clickbank for your affiliate program. Not only will they cut checks for you and your partners, but they will also track sales and setup an easy means through which to create affiliate Ids for your product. Additionally, using Clickbank will make your affiliates far more likely to trust you, as it is an established company with a history of timely payments.

Offer a free affiliate marketing coaching session with all of your affiliates. This might sound like a pain, but it can actually help you considerably. Not only will it instill trust for you in them, but it can also help them out seriously if they are having a hard time with a specific marketing strategy. Most will not take you up on this offer, but it will be helpful for those who do.

Create samples for your affiliates, so they have something to give to prospective customers. For instance, with a video product, take clips from the video; and for audio, do the same thing. For software, you may want to create a demo version. Allowing your affiliates to distribute this demo and sample products will increase their conversion rates.

If applicable, offer to personalize your product for each of your affiliates. For instance, if you are selling software, offer to create a special download after for them personally - and even add text that uses their specific business name and information, rather than your own. This is always an attractive offer for affiliates who are interested in branding. But don't wait. Get started right now...

About the Author:

To learn how you implement these techniques and to learn more about Willie DeJarnette and internet marketing strategies, you will want to visit his website at the following http://www.success2thetop.com

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Unlimited Business Opportunity

Affiliate Program Offers Unlimited Business Opportunity

By: Steven Gerber | Posted: 15-12-2006

Computers are just one of the most amazing inventions ever made by man. Because of this gadget, many improvements have been made. And it doesn't end there. The use of the computer was even enhanced with the introduction of the internet. Communications were vastly improved, and different businesses are finding the net a very useful tool in conducting their business.

Affiliate programs are making their way in the internet world. It is a great business opportunity for any individual who desires to earn unlimited income. It doesn't matter if you have a present job or if you're just staying at home. As long as you have an internet connection, you can be an affiliate.

Is there an exact way to master affiliate programs? There are a lot of sources on the internet which says that they can teach you ways to master affiliate programs. But don't believe on those deceptions, oftentimes they are too misleading, look for a good source, one that is true and already tested.

Affiliate programs are great because you don't need an initial investment to start such venture. People with no business capital are easily attracted to this kind of business opportunity. You will be part of a particular company's sales force, and you'll be working on a commission basis.

E-commerce sites run affiliate programs to enable them to increase sales figures. Affiliates usually have their own websites where they place banner/button ads and text ads on email messages that promote the products of the e-commerce site. The affiliates are then paid with a certain percentage of each sale they are able to make.

Affiliate program is a practical business. You can do it part time, or if you're serious about it, you can do it full time. If you exert your efforts on it full time, you're guaranteed to earn more money than the casual affiliate.

Before deciding to become an affiliate, you must first establish your own website. This is where you'll display all promotional information of your 'mother' company. Casual affiliates use email newsletters to get leads for the company but having a site is much more advantageous especially to the serious affiliate.

The next step is to find an effective way to drive a large number of possible subscribers to your site. You might consider purchasing a list of emails or ads to increase traffic in your site. If in the real world, you're always avoiding traffic, well on the net, you'll be looking forward for it. You can also combine traffic and newsletters. But make sure that you follow the company's regulations regarding email marketing.

Hundreds or even thousands of companies offer affiliate programs. There is a need to choose one particular affiliate program that catches your interest. In any venture that you undertake, you must love what you're doing. And if you know the products that the company offers, then it will be easier for you to sell it to other prospects.

The business opportunity that you've been waiting for may lie within these affiliate programs. Don't be scared of the competition on the net, if you can survive the challenges that you're about to face, then it means that you deserve the money that you're earning. If you're competitive enough, you'll earn a great deal of money.

About the Author:

Steven Gerber is a professional copywriter & marketing consultant. He is a student of Dan Lok, the World's #1 Website Conversion Expert, & in Steven's totally biased opinion simply THE BEST. You will find the latest internet marketing techniques & tricks at: http://www.websiteconversionexpert.com

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What You Should Know About Internet and Network Marketing

By: Michael Laleye | Posted: 15-12-2006

Over the years, more and more people rely on the Internet for information and communication. Since the technology is very easy to use and convenient, more people now see the Internet as a solution to many of their needs. For instance, for people who want to buy things but do not want to go to a physical store or do not have the access to physical store, buying online is indeed a very good idea.

As more people shop and transact business online, the opportunity of earning through the Internet and network marketing is becoming one of the best ways to earn money online. There are many people all over the globe that are earning money and are living comfortable because the Internet and network market.

How does one maximize his or her earning potentials through the Internet and network marketing? Earning good money from the Internet and network marketing is fairly easy. All you really have to do is apply for an affiliate marketing program and then get started. The good news about affiliate marketing is that you do not need to put up a capital to get started. As long as you have website and a reliable computer with fast Internet connection, you can get started right away.

What is more interesting in the network marketing program is that you can join as many network marketing as you like. There is really no limit to the number of affiliate program that you will take part in. People who are working online are known to have more than one affiliate program membership and are earning commissions on all the affiliate network marketing programs that they are taking part in. However, note that when you want to have take part in more than one network marketing program, you should make sure that you do not go for those merchants that have competing products. Although there is really no technical restrictions as to what merchants you would promote on your website, common sense would tell us that if we choose merchants with competing products, we will limit one income potentials. People who will visit our website will need to find something new and interesting in the links that we offer so it is really a good idea to offer variations when it comes to the products that your website will promote.

When choosing your merchant, you should make sure that the website of your merchant is easy to navigate. People who shop online do not really have the patience to go through a website that is difficult to navigate so try to find a merchant with user friendly website. Furthermore, you should also make sure that the products of the merchant are reliable and of good quality. You must understand that most people who buy using your link do so because they trust you. You should not take their the trust of these people for granted because once you lose them, it would be very difficult to get them back.

About the Author:

If you are aware of the moneymaking potential of the internet but simply don't know where to begin, Visit: 3 Easy Steps To Making Money Online

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