Once you are approved for the Apple iTunes affiliate program, you can use the code they supply to generate links from your site to theirs. They offer you a variety of links and link types. Use your creativity and your knowledge of the people who come to your site to choose the types of links that will be most appealing and most likely to invite clicks. The more your links lead to sales on their site, the more money your site will earn.
You may create links to their site in the form of banners, textual, individual product, search box and store front. You may choose to use one or many of the links they provide, or you may create your own links. However, they will need to authorize any links that you create independently.
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